Growing a YouTube channel requires a multifaceted approach, combining strategic planning with creative execution. Two critical areas stand out for channel expansion: finding untapped video keywords and optimizing videos for maximum viewer engagement. Let’s dive into these strategies to propel your channel to new heights.
Step #1: Discovering Untapped Video Keywords
Finding the Right Keywords
Seed Keywords: Start by identifying broad, general topics related to your channel’s niche. These seed keywords serve as a foundation for uncovering more specific, long-tail keywords that are less competitive but highly relevant to your content.
Researching Long-Tail Keywords: Enter your seed keywords into YouTube’s search bar to generate a list of suggested keywords. These long-tail keywords are typically more specific and less competitive, offering a better chance of ranking higher in search results.
Identifying Low-Competition Keywords: The ultimate goal is to find keywords that receive significant search volume but have lower competition. Tools like TubeBuddy, a Chrome extension, can help identify these golden opportunities, enabling you to optimize your videos for keywords that yield high traffic with minimal competition.
Step #2: Creating Videos Optimized for “Watch Time”
Maximizing Viewer Engagement
Length Matters: Contrary to popular belief, longer videos tend to perform better on YouTube. Data shows that longer videos outrank shorter ones, indicating that viewers are more likely to engage with content that provides depth and value.
Implementing Pattern Interrupts: To keep viewers hooked, incorporate pattern interrupts into your videos. These unexpected shifts in content, visuals, or pacing disrupt monotony and encourage viewers to continue watching.
Scripting Your Videos: Pre-planning your content through scripting or detailed outlining ensures a smooth, coherent presentation. This method not only improves the quality of your delivery but also keeps viewers engaged by providing clear, structured information.
Step #3: Optimizing Your YouTube Videos for SEO
Enhancing Visibility and Ranking
Title Optimization: While keyword-optimized video titles remain important, the focus should shift towards creating compelling, descriptive titles that resonate with your audience. The key is to balance relevance with creativity to attract clicks and views.
By mastering these three steps—finding untapped video keywords, creating content optimized for watch time, and enhancing video optimization—you position your YouTube channel for significant growth. Remember, success on YouTube is not just about producing great content; it’s about strategically positioning that content to reach and engage your target audience effectively.
